What's Changing at Christianity Today?
Christianity Today recently made several changes, including a new brand identity, a new ministry website, and new publishing initiatives. Read more details about those changes in this news release.
Q: Why rebrand Christianity Today? Why now?
A: Because nothing is sure or absolute except Christ—and our ministry is shaped around that simple truth. Our doctrine, however, is not the end. It is the very foundation of a living faith that finds itself at work in every aspect of life. Over the last few years, we have had challenging internal conversations about our ongoing role and future effectiveness in a shifting media world. We don't just want to adopt hip trends and technology, but actually use every piece of this ministry to fully express the gospel and serve the church today. In 2012, that will include our ministry's new website, ChristianityToday.org, events highlighting the best of CT, The Global Gospel Project, This is Our City and cohesive branding that fully encompasses all the publications, products and projects that are part of the Christianity Today ministry.
Q: A number of "older" ministries are reshaping their brand or image to appeal to a younger audience. Does this apply to Christianity Today?
A: I don't want a "rebrand" that simply changes our image. I want us to solve the greatest challenges of the church by creating content that changes the people who change the world—that's our mission. The institution that will have the greatest cultural influence in this generation is the one that can thoughtfully, articulately, and compassionately address the complexity of modern life. We want to cultivate the writers, thought leaders and ministry practitioners who have the God-given capacity to do that. This has always been our goal and it always will be. Along the way, we're going to express that differently through the branding associated with our ministry. I think it's an opportunity to allow a new generation of creators to express how Christianity Today looks and feels to them.
Q: What does this change mean for readers?
A: They can expect the same award-winning content from all of our publications, print and digital, as well as our blogs and websites. We started this whole process by listening and learning from our ministry's insiders and outsiders. Both audiences agreed that the best of Christianity Today is content. That is our epicenter. We began to run with that thought. What if the 2.5 million people we connect with every month read one article or one post that changes and inspires them to fully express Christ? How different would our world look? How would it shift others' perspectives on Christianity? So, if our readers see any change, it will be expanded opportunities to really learn and live from the content our writers create.
Q: Last year, the board met with Billy Graham to discuss the 1950s vision that set Christianity Today into motion and, specifically, that vision's relevance to the world of 2012. What will you remember from that experience? Will it influence the brand?
A: It was a moment I will never forget. Billy is now wheelchair-bound, but his spirit is as lively as ever. He first regaled us with lighthearted tales of CT's past, but then shifted his focus to the first thing. "Continue to keep Christ at the center of everything CT does," he exhorted us. "And remain committed to the Word of God." He also made sure to let us know that if we don't, "I'll just have to write you a letter!"
I hope he never has a need to write to us, but his words will remain steadfast in my mind as a remembrance that Christianity Today is God's ministry and must stay committed to compellingly present the living and written Word.
Q: So, simply put, who is Christianity Today?
A: A global media ministry for the Church—every person, every where, and every part of the glorious bride of Christ.